Li Auto

媒介策划

Li Auto  •  Onsite  •  4 days ago
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Job Description

媒介策划
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1、负责媒介策划及执行工作,包括媒介计划的制定、实施和评估,以确保项目按照预算和时间表完成。
2、负责与广告公司、媒体供应商等合作,制定媒介策略,包括媒体选择、投放时间、投放地点、投放方式等。
3、负责媒介数据的分析和评估,包括媒介计划的执行情况、媒体表现、受众反馈等,以优化媒介策略。
4、参与制定品牌传播策略,包括品牌定位、目标受众、传播渠道等,以支持媒介策略的实施。
5、参与制定预算和资源计划,以确保项目所需的资源和预算得到合理分配和使用。
6、每个项目投放结束后进行复盘总结,优化媒介策略。
职位要求
1、本科,5年以上媒介策划或媒介执行相关工作经验
2、熟悉媒介投放流程和媒介市场状况;
3、了解各类媒体的类型、特点和优缺点;
4、能够运用相关工具进行数据统计、分析和管理。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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