Li Auto

营销策略

Li Auto  •  Onsite  •  4 days ago
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Job Description

营销策略
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1.市场规划:根据公司定单目标,市场竞争情况,评估各业务方业务目标和资源需求的合理性和可达性,提供市场营销策略建议
2.营销业务复盘:定期产出针对市场营销业务的核心指标和关键业务问题的分析报告,形成对业务现状的判断并识别业务风险和机会点,同时具备商业分析与经营分析视角
3.营销预算管理:年度营销预算规划、并定期追踪营销预算使用效率,和业务方沟通迭代方案,并实施落地
职位要求
1.本科及以上学历
2.8年以上商业分析、经营分析经验,汽车主机厂、新零售,互联网,咨询公司,投资公司、等工作经验优先
3.熟悉汽车营销业务场景
4.具备极强的数据敏感性和逻辑思维能力,能够独立领导完整的分析项目,给出核心结论
5.精通常用的分析和数据统计方法,熟练使用数据分析工具
6.学习能力和沟通能力强,有强烈的好奇心和自我驱动力
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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