Li Auto

汽车主播

Li Auto  •  Onsite  •  4 days ago
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Job Description

汽车主播
乌鲁木齐、西安
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1.负责门店抖音平台汽车直播工作,通过直播形式向线上用户介绍产品信息亮点,通过话术引导进行线上留资获客,完成区域设定直播留资目标
2.具备一定运营0-1基础,运营账号粉丝3万以上,且在汽车品类有1-3年以上的内容创作和直播经验
3.可独立编写直播话术、策划直播内容、撰写直播脚本,提升视频及直播业务营收
4.负责营销节点活动、车主活动,国际车展活动等现场直播获客
5.进行自我人设打造、以及短视频拍摄以及剪辑能力,完成日常视频拍摄与发布
6.每日直播复盘,能根据直播效果,复盘总结分析直播数据,并不断改进优化
7.根据活动/产品/品牌规划直播排期,撰写直播内容,把控直播节奏,面对突发状况具有及时处理能力及良好的心态
8.了解各竞品或同渠道直播间呈现方式,结合品牌定位、产品特点、粉丝特性进行玩法创新
职位要求
1、有汽车/地产专职主播、电商主播经验优先
2、熟悉抖音、视频号等平台直播规则
3、形象好气质佳,普通话标准,临场反应快,无明显纹身
4、性格乐观外向,抗压能力强,有责任心 、热爱直播,对汽车行业有兴趣有了解
5、拥有C2及以上驾照,驾驶技术熟练
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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