Li Auto

社媒获客

Li Auto  •  Onsite  •  4 days ago
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Job Description

社媒获客
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 深入理解部门业务战略、产品特性和目标用户画像,识别潜在的异业合作机会;
2. 聚焦主流社媒平台(如:抖音、小红书、微信视频号、快手、微博),针对不同平台特性与用户群体,设计高效引流路径(如:预约试驾、官方下载、小程序对接);
3. 通过行业活动、人脉网络、线上渠道等多种方式,建立并维护与关键决策者的联系;
4. 制定项目时间表、预算和KPI,确保项目高效执行,并对最终结果负责;
5. 定期回顾合作效果,分析数据,总结经验,并持续优化合作策略,挖掘更深层次的合作价值。
职位要求
1. 5年以上社媒营销和KOL营销相关经验;
2. 充分理解社媒平台内容营销特性;
3. 精通社媒平台算法并熟练使用社媒分析工具;
4. 具备优秀的创意策划能力与视觉审美(可展示过往案例)。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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