Li Auto

营销活动

Li Auto  •  Onsite  •  4 days ago
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Job Description

营销活动
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 市场洞察与策略制定
- 跟踪行业动态、竞品及用户需求,输出分析报告,为营销策略提供数据支撑
- 参与年度 / 季度 / 月度营销计划制定,分解目标并确保活动与整体策略对齐
- 协助市场调研,输出目标客群需求洞察,支撑产品、定价、渠道决策
2. 活动策划与执行
- 主导线上线下活动策划(新车发布、试驾、车展、促销等),含主题、流程、预算、宣传方案设计
- 协调内外部资源(内部部门、外部供应商 / 媒体),保障活动按计划落地,及时解决突发问题
- 收集活动数据(参与人数、线索量、销售额等),评估效果并输出优化建议
3. 策划与创意
- 参与品牌传播策略制定,输出创意方案,提升品牌知名度与美誉度
- 指导活动宣传物料(海报、视频、H5 等)设计,确保风格统一、信息有效传递
- 跟踪行业营销趋势,借鉴优秀案例,注入创新思路
职位要求
1. 本科及以上学历,市场营销、广告学、传播学等相关专业优先;
2. 5年营销 / 活动策划经验,汽车行业及大型活动主导经验优先;
3. 精通市场营销理论,熟悉调研、品牌推广、活动策划、广告投放全流程;
4. 具备活动全案策划能力,能独立完成创意设计与执行落地;
5. 熟练使用 Excel/SPSS 等工具,能做数据复盘分析;具备文案撰写与设计审美能力。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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