Li Auto

海外产品传播

Li Auto  •  Onsite  •  4 days ago
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Job Description

海外产品传播
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 基于理想汽车的海外市场(如欧洲、中东、东南亚等)的行业趋势、用户需求及竞品动态,制定差异化产品传播策略;
2. 协同产品营销适配海外市场适合的产品核心卖点,深度理解技术细节并转化为海外用户易懂的传播语言和叙事;
3. 主导海外产品发布资料包的整理,协同内容、公关、社媒团队输出传播素材,确保产品的准确性与定位统一;
4. 策划线上/线下产品传播活动(如车展、技术workshop、产品试驾等),与国家当地团队协调落地执行。
职位要求
1. 5年以上汽车行业产品传播相关经验;
2. 对于汽车前沿技术有深刻的思考和理解,能策划技术性内容并适配不同受众;
3. 有一定的创意思维和内容策划能力,对于技术创新和用户洞察有好奇心;
4. 流利的英文沟通能力,中英转化准确表达技术和产品语言。
加分项:
1. 完整的智能新能源车型上市案例;
2. 海外从业或者学习生活经验。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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