Li Auto

海外数字营销经理

Li Auto  •  Onsite  •  4 days ago
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Job Description

海外数字营销经理
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 作为总部协同国家和IT部门,主导理想汽车的海外多语言官网的规划、设计及落地,确保品牌形象统一,转化路径持续优化且符合本地化需求;
2. 制定并执行全球多语种SEO策略,监控关键词排名、自然流量及竞争对手动态,覆盖关键词研究、站内优化、技术SEO及外链建设;
3. 协同agency策划并执行海外精准广告投放(Google Ads、Meta、LinkedIn、TikTok等),针对不同市场制定差异化策略,管理广告预算,优化投放ROI,降低获客成本。
职位要求
1. 3年以上数字营销相关经验;
2. 精通SEO/SEM、官网优化、Google Ads/Meta广告投放;
3. 优秀的数据分析能力,能独立完成营销漏斗优化及ROI分析;
4. 熟悉海外主流社媒平台(LinkedIn、Twitter、YouTube等)及内容营销策略;
5. 英语流利、擅长跨文化沟通、出色的项目管理能力。
加分项
1. 熟悉新能源汽车行业和销售模式;
2. 有相关多国家官网从零到一建设案例。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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