Li Auto

海外品牌内容经理

Li Auto  •  Onsite  •  4 days ago
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Job Description

海外品牌内容经理
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 根据公司整体品牌定位、叙事和内容,制定适配理想汽车的海外市场的品牌内容策略,明确核心叙事、内容素材及适合的传播渠道;
2. 主导多语言、多形式的品牌内容资产的统筹,协调内部团队或agency完成创意落地和适配修改;
3. 建立海外市场内容库(如品牌故事、产品卖点素材)和视觉指引,支持海外各市场需求;
4. 协同国内外传播、产品、营销等团队,共同完成大品牌事件的策划和执行;
5. 确保品牌调性一致性,审核和把关核心市场进入的品牌策略和内容。
职位要求
1. 5年以上国际化品牌内容工作经验;
2. 操盘过不同项目等级的素材制作和品牌campaign,熟悉海外内容营销特性;
3. 具备国际化的创意策划能力与视觉审美(可展示过往案例);
4. 优秀的项目管理能力,能同时推进多个内容计划;
5. 出色的英文口语沟通能力和文案能力;
加分项:
1. 对外负责品牌介绍和培训;
2. 汽车行业经验。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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