Li Auto

服务产品营销经理

Li Auto  •  Onsite  •  4 days ago
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Job Description

服务产品营销经理
北京
全职
生产 / 制造 / 加工 - 汽车销售与服务
职位描述
1. 负责延保、服务包等售后服务产品在全国区域及门店端的销售推动与业务拓展,对产品渗透率、销量及经营结果负责;
2. 深入区域和门店一线,识别业务机会与落地难点,制定针对性的销售推动方案并组织执行;
3. 负责服务商的拓展、管理与运营,建立服务商管理标准、考核评价及赋能机制,提升服务商承接能力与业务产出;
4. 建立并优化门店销售支持体系,包括销售策略、业务培训、销售话术、活动激励及过程管理,提升终端转化效率;
5. 联动区域、门店及相关业务团队,推动服务产品在重点场景中的落地执行和规模化复制;
6. 基于区域、门店及服务商经营数据进行分析复盘,持续推动问题改善和业务增长;
7. 结合市场趋势、用户需求及一线反馈,持续优化服务产品的销售策略与运营打法;
8. 协同零售、交付、服务等相关团队,整合资源推动重点项目落地。
职位要求
1. 本科及以上学历,5年以上汽车售后、延保、服务产品或相关业务领域工作经验;
2. 有较强的一线业务拓展和销售推动经验,能够直接面向区域、门店推进业务落地;
3. 有门店运营或渠道销售管理经验,熟悉终端销售转化逻辑;
4. 有服务商管理经验,能够独立推动服务商运营、考核、协同及能力提升;
5. 熟悉汽车售后服务产品或延保类产品业务,有新能源汽车行业经验者优先;
6. 具备较强的数据分析与经营管理能力,能够围绕业务目标拆解策略并推动执行;
7. 具备优秀的沟通协调能力、资源整合能力和结果导向意识;
8. 能适应跨区域协同及阶段性出差,愿意深入一线推动业务。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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