Li Auto

高级获客运营经理(区域整合营销与获客方向)

Li Auto  •  Onsite  •  4 days ago
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Job Description

高级获客运营经理(区域整合营销与获客方向)
北京
全职
生产 / 制造 / 加工 - 汽车销售与服务
职位描述
1. 整合营销获客策略:负责区域整合营销获客体系搭建,聚焦产品力转化为用户购买理由,统筹新品上市、平销期车型的整合营销战役,助力获客线索、进店、订单增长。
2. 线上获客运营管理:主导抖音直播获客(门店自播、KOS矩阵、投流转化)及小红书种草获客(区域化内容、KOC合作),沉淀“线上引流→线下体验→线上裂变”闭环。
3. 资源整合与机制建设:拉通总部、省区、城市资源,建立内容中台+账号矩阵+一线执行的三级联动机制;设计资源配资机制,提升资源使用效率。
4. 团队管理:管理全国区域运营团队,负责业务机制搭建及迭代优化;沉淀可复用的获客方法论及SOP。
职位要求
1. 本科及以上学历,8年以上整合营销/区域运营/线上获客经验,3年以上团队管理经验。
2. 整合营销能力:有通过产品力内容、场景化体验实现获客的成功案例,具备从0到1设计并全国复制创新项目的能力;有产品营销传播全案操盘最佳案例;
3. 线上获客能力:精通抖音直播获客完整链路(账号、内容、主播、投流、转化);精通小红书种草逻辑(爆文、关键词、KOC、企业号)。
4. 资源统筹能力:擅长跨部门、跨区域资源整合,能设计机制化解决方案。
5. 团队赋能能力:善于沉淀方法论、输出SOP,推动组织能力复制。
6. 用户思维,强逻辑与执行力,能接受全国短期出差。
【加分项】
- 新能源汽车区域获客或门店获客运营经验
- 熟练使用AI解决业务问题,有成熟案例
- 有全国性获客项目从0到1孵化案例
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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