Li Auto

销售策略

Li Auto  •  Onsite  •  4 days ago
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Job Description

销售策略
苏州
全职
互联网 / 电子 / 网游 - 销售
职位描述
职位描述
负责产品策略在零售端的落地,确保产品在区域端的成功销售。
1. 策略制定:日常分析和跟踪具体车型销售业务的关键指标,同时根据业务需求完成较为深入的专项分析,根据量化分析结果制定对应的产品整体销售策略,包括目标设定、销售计划、促销政策等,并跨部门推动策略的落地;
2. 新产品上市:负责新品预售首销方案输出和执行,负责上市前零售物料包(POSM、陈列、道具等)的设计与生产发货,保证按时按质交付;输出终端零售策略,管理物料/店面/人力/促销活动,监控零售执行情况,确保成功销售;管理终端零售营销预算,经营效率最大化;
3. 门店提升:定期开展一线门店调研和用户调研,收集一线门店和用户的反馈,发现门店运营提升的机会点, 制定门店获客和转化的提升计划,帮助门店达成销售目标;
4. 市场研究及竞对分析:关注汽车及新能源赛道市场动态,定期跟踪和分析区域主要竞品的市场表现并输出竞争攻防策略,保障区域竞争的优势地位。
职位要求
岗位职责:
1. 系统建设:梳理业务数据可视化需求,并利用帆软、BI搭建业务看板系统,帮助业务感知重要指标的变化与行业变化。
2. 行业研究:通过深入的行业研究及业务调研,探索行业发展进程并给出业务策略及方向上的建议,辅助业务挖掘机会点。
3. 经营分析:建立和完善业务指标体系及监控体系,识别关键问题及影响要素,通过常规报告及专题汇报等方式提出合理建议并协同落地。
4. 专题研究:基于对业务的理解及品牌发展需要,结合行业趋势与商业机会,通过专题研究洞察可优化的业务动作并提出优化策略。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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