XPENG

海外整合营销专员/主管

XPENG  •  Onsite  •  4 days ago
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Job Description

海外整合营销专员/主管
广州
全职
营销服板块
职位描述
岗位职责:
1、品牌传播整合营销策划:根据全球及区域传播目标,整合海外 PR、social、创意、媒介、本地化等资源,制定并输出整体品牌营销方案。
2、产品上市营销项目管理:作为海外产品上市项目 PM,对产品全生命周期的商业目标、品牌目标、传播目标全权负责。
3、生命周期 IMC 方案制定:策划输出海外产品营销策略,整合跨区域、跨领域资源,制定完整的生命周期整合营销(IMC)方案并推动落地。
4、项目执行与风险管理:拉通项目涉及的海内外各模块,推动项目高效执行落地,过程中做好风险识别与管控,及时补位,保障项目顺利推进。
5、营销效果跟踪与优化:建立海外营销数据追踪体系,对营销项目效果进行监测、复盘与分析,持续优化策略与执行动作,提升营销 ROI。
任职资格:
1、5 年以上整合营销相关工作经验,其中甲方市场部经验不少于 3 年,有新能源汽车 / 汽车 / 3C / 科技 / 互联网品牌海外营销经验优先。
2、专业能力:具备敏锐的海外市场洞察力与营销反应力,擅长整合传播策划与项目管理。
3、软技能:具备较强的跨文化沟通、执行与问题解决能力,能高效协同海内外团队推进项目。
4、语言要求:英语可作为工作语言(听说读写流利)
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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