XPENG

私域内容运营主管(派遣)

XPENG  •  Onsite  •  3 hours ago
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Job Description

私域内容运营主管(派遣)
广州
劳务
营销服板块
职位描述
岗位职责:
1. 企微内容素材体系运营:主导企微素材库体系迭代与长效运营,结合营销节奏、节点营销及一线终端业务场景,统筹车型产品、口碑内容、客户答疑等全品类素材矩阵的更新与沉淀。通过素材分类逻辑、优化内容呈现结构、标准化素材规范,提升终端的素材检索效率、复用率与使用粘性,为前端业务转化提供支撑。
2. 朋友圈内容策略及运营:基于用户圈层、购车阶段、消费偏好,制定企微朋友圈差异化内容体系,针对不同内容形式、选题方向、发布节奏、触达场景常态化效果验证。精准挖掘目标用户内容偏好,持续优化内容输出模型,打破传统内容同质化痛点,有效提升用户互动、种草转化。
3. 全链路数据复盘与内容闭环优化,搭建企微内容运营数据监测体系与可视化看板,覆盖素材使用、内容触达、用户互动、线索转化等核心维度。定期输出数据复盘,完成问题归因、效果拆解、风险预判,反向驱动内容团队迭代内容产出,形成「策略制定-内容落地-数据监测-复盘优化-策略升级」的完整运营闭环,持续提升私域内容赋能业务的核心效能。
岗位要求:
1. 大专及以上学历,3年及以上汽车行业私域内容运营实战经验,熟悉汽车行业营销逻辑与终端业务场景。
2. 具备成熟的企微素材库体系搭建与运营经验,深度理解销售端内容应用场景、业务痛点与核心需求,具备极强的业务洞察力与内容赋能思维。
3. 具备优秀的数据敏感度与数据分析能力,擅长通过数据拆解定位运营卡点,可独立输出高质量、可落地的运营深度分析报告,具备数据驱动策略优化的实操能力。
4. 逻辑清晰、执行力强,具备良好的内容策划、整合与迭代能力,结果导向意识强烈。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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