IReader Technology Limited

海外增长产品经理

IReader Technology Limited  •  Onsite  •  1 hour ago
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Job Description

海外增长产品经理
北京
全职
产品 / 策划 / 项目 - 产品经理
职位描述
1. 负责海外短剧产品的投放增长,对新增规模、获客成本、激活率、留存率及投放 ROI 等核心指标负责。
2. 优化广告点击、应用下载、激活、注册及关键行为的完整承接链路,提升投放流量转化效率。
3. 根据国家、渠道、素材及用户质量制定差异化的投放承接策略,并推动 A/B 实验持续迭代。
4. 负责归因、深度链接、事件回传、渠道识别及投放数据监控等产品能力建设。
5. 协同投放、素材、数据、研发及运营团队,分析增长问题并推动优化方案落地。
职位要求
1. 本科及以上学历,3年以上增长产品或海外投放相关经验。
2. 熟悉 Meta、TikTok、Google Ads 等海外主流投放渠道及基本运作逻辑。
3. 熟悉 AppsFlyer、Adjust 等归因平台,理解归因窗口、事件回传及再归因机制。
4. 具备较强的数据分析和实验设计能力,对 CAC、激活率、留存率、ROI、LTV 等指标敏感。
5. 有海外短剧、小说、游戏等买量型产品经验优先。
投递
IReader Technology Limited

About IReader Technology Limited

Founded in 2008, iReader Technology focuses on e-reading and value added service such as gaming and ads. We purchase, generate, edit, produce and manage digital contents, and then publish books on apps. All books in our bookstores are from legally authorized channels, such as Press, Copyright Organizations, Literature Websites, and our Partnered Writers. iReader captures #1 market share in many countries and areas including Mainland China, Hong Kong, Macao, Taiwan, Singapore, Malaysia, Korea, Russia and so on. iReader has also proprietarily launched e-reading tablets called "iReader"​ and "iReader Plus"​.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Unknown
Year Founded
2008
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