Xiaomi Technology

数据分析师

Xiaomi Technology  •  Onsite  •  18 hours ago
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Job Description

数据分析师
北京
社招
全职
职位 ID:A52304
职位描述
1. 市场数据词典建设
- 牵头定义相关核心指标的统一口径
- 维护词典迭代更新
2. 全链路数据监控
- 建设全链路数字化看板:曝光 → 线索 → 到店 → 试驾 → 大定 → 锁单 → 交付
- 监控线索池核心指标:新增线索量、转化率、来源分布
- 建立数据预警机制,确保数据及时、准确、可视化
- 实时监控线索异常波动,快速定位原因
3. 线索归因分析
- 分平台/分渠道的线索来源归因,评估各渠道获客效率
- 量化品牌活动对线索增量的拉动
- 建立渠道 ROI 评估模型,支持投放策略优化建议
4. 线索质量分析
- 建立线索质量评估模型,识别有效/无效/重复线索
- 分析质量趋势,定位问题根源
- 联动媒介/策划部门推动质量改善
职位要求
硬性条件
- 本科以上,统计学/数学/计算机/市场营销相关专业
- 5 年以上数据分析经验,熟悉汽车行业线索全链路优先
- 精通 SQL,熟练使用 BI 工具(Tableau/FineBI/PowerBI 等)
- 能做「品牌活动→线索增量→转化率」的归因分析,量化品牌对销售的拉动
软性素质
- 业务敏感度高,能快速把业务逻辑转化为数据问题
- 快速响应能力,能在发布会等关键节点实时输出数据
- 逻辑清晰,善于通过数据发现问题并提出解决方案
- 有汽车行业或互联网销售数据分析经验优先
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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