BlueFocus

海外投放内容策划

BlueFocus  •  Onsite  •  22 hours ago
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Job Description

海外投放内容策划
广州
全职
市场 - 广告投放
职位描述
1. 配合投放团队,围绕业务能力和海外获客目标,策划适用于海外市场的广告内容及投放素材;
2. 熟悉Instagram、TikTok、YouTube、Facebook、LinkedIn的信息流玩法,负责广告素材的选题、核心卖点、内容结构、英文文案、视觉方向及视频脚本策划,并统筹和协同团队落地交付;
3. 配合投手定期复盘广告投放数据,关注曝光、点击率、互动率、视频完播率、转化率、获客成本及有效线索质量等指标。
职位要求
1. 本科或以上学历,3年以上海外数字营销、效果广告内容、社交媒体运营、广告创意或内容策划相关经验;
2. 熟悉Instagram、TikTok、YouTube、Facebook、LinkedIn等海外主流社交媒体平台;了解不同海外平台的内容生态、用户习惯、内容形式及广告素材特点;
3. 对B2B业务、营销服务或专业服务类产品具有一定理解;
4. 中英文可作为工作语言。
投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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