MOONTON GAMES

【发行】海外品牌营销

MOONTON GAMES  •  Onsite  •  21 hours ago
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Job Description

【发行】海外品牌营销
上海
互联网 / 电子 / 网游
发行岗位
职位描述
1. 制定品牌策略,分析游戏卖点并提出市场推广、活动等方面的具体方向和实施方案,包括但不限于品牌联动、艺人合作、事件营销等;
2. 根据市场策略在各个阶段完成营销策划、执行统筹、事项落地及结果复盘等工作;
3.与产品配合,深入了解产品,熟悉竞技类游戏玩法及营销推广方式;
4. 组织实施市场研究及市场分析,做市场预测及情报分析,定期进行市场调查,为运营和产品决策提供依据和建议。
职位要求
1. 本科及以上学历,至少3年以上品牌管理、市场营销或广告策划相关的工作经验,拥有游戏行业从业经验者优先;
2. 擅长内容运作、公关传播等,同时具有出色的品牌策略能力及整合传播技巧,拥有成熟的媒体资源;
3. 品牌意识强,具有出色提案能力和沟通技巧,有大型市场推广活动策划实务操作经验及成功案例;
4. 具有较强的组织能力,良好的团队意识以及执行能力,具有良好的沟通协同能力;
5. 熟悉海外游戏推广模式,能够理解当地市场玩家特性,熟悉用户对传播内容的喜好;
6. 出色的英语能力,能作为工作语言;
7. 热爱游戏,善于学习和提升自我,具有创新精神。
投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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