Xiaomi Technology

国际汽车整合营销专家

Xiaomi Technology  •  Onsite  •  1 hour ago
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Job Description

国际汽车整合营销专家
北京
社招
全职
职位 ID:A73454
职位描述
1、负责海外市场传播策略的整体规划与执行落地,制定品牌传播方案及媒介策略,提升品牌影响力与市场认知度;
2、统筹全球营销活动的策划与执行,涵盖线上与线下场景,优化资源配置与活动效果;
3、建立传播效果评估体系,监控曝光量、转化率、媒体热度等关键指标,输出传播效果分析报告并推动策略优化;
4、推动全球传播内容的标准化流程建设,确保内容策划、执行与复盘的统一性与高效性。
职位要求
1、本科及以上学历,市场营销、传播学、广告学或相关专业,具备5年以上整合传播或品牌营销相关经验,有汽车行业背景优先;
2、英语可作为工作语言,具备跨区域沟通与协作能力;
3、具备从0到1策划全球化传播项目的经验,熟悉传播全流程及内容策划标准;
4、具备优秀的数据分析能力,能基于传播效果建立核心指标体系与归因模型,熟练使用分析工具。
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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