Bambu Lab

国内产品营销(配件方向)

Bambu Lab  •  Shenzhen, CN (Onsite)  •  2 hours ago
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Job Description

国内产品营销(配件方向)
Shenzhen
热招职位
Responsibilities
1. 场景洞察与卖点叙事: 深入研究 3D 打印创客及普通用户的应用场景,完成配件的卖点包装。主导产品线整体对外的传播叙事。
2. 场景化整合传播: 结合主机生态及DIY场景,策划配件品类的整合营销传播方案。通过创意内容、达人合作和社区活动等,高效完成产品曝光、种草与转化。
3. 核心物料策划: 协同内容团队,产出高质量的产品物料、使用教程&场景演示视频和官网信息等,降低用户的认知与使用门槛。
4. 业务线协同: 配合配件业务线(BL)负责人,收集国内用户反馈与需求,为配件品类的产品扩充与迭代提供准确市场依据,作为业务线核心之一推动品线发展。
Qualifications
1. 3-5 年消费电子生态产品、摄影器材配件、户外装备等品类的产品营销策划经验。懂产品,有技术底子,能与研发、PM 在同一频道对话。
2. 思路清晰,具备出色的跨部门沟通与协调能力,能有效拉动研发、设计、销售等团队朝共同目标推进。
3. 对 3D 打印生态或 DIY 文化有浓厚兴趣,本身是创客或极客玩家者优先。
4. 具备清晰的用户视角,能准确区分"技术自嗨"和"用户真痛点",擅长将复杂概念转化为清晰、有吸引力的用户语言。
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Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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