NIO

市场活动运营

NIO  •  Onsite  •  4 hours ago
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Job Description

市场活动运营
上海
社招
全职
用户与服务
本科及以上
3-5 年
职位描述
【市场策略制定】:基于公司品牌和传播,以市场和销售双视角,制定月月有主题,周周有活动的市场增长策略
【市场活动串联】:通过活动把各场景串起来,把公司服务和产品串起来,让更多用户到店,参加政企/圈层活动,去直播间等,让更多人知道品牌
【市场资源对接】:了解并推动符合品牌和销售场景需求的总部供应商资源开发,维护,价值互换,并落地到区域资源
【区域公司赋能】:与全国区域公司的增长团队 & 销售团队高效配合 & 赋能,真正做到提升尤其片区总及战队长的市场活动+传播能力
【总部项目管理】:以项目经理身份,积极调动总部各团队资源(比如精品团队),落地市场项目并达成预期目标
职位要求
1. 本科及以上学历,3-5年区域市场营销、活动统筹、异业合作方面的成功经验,对汽车行业与智能汽车有基本认知,并拥有市场与销售的双视角
2. 具有较强拓展及整合资源的能力,充分利用资源和创新方法解决复杂多样的业务挑战
3. 丰富的项目及预算管理经验,善于建立新的合作伙伴关系,始终保持最高标准
4. 主动积极,拥有实干精神,专注细节,能按时按质完成策略规划和落地计划
5. 能充分换位思考,主动打破部门界限,进行良好的跨部门协作
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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