XPENG

新媒体运营专员(派遣)

XPENG  •  Onsite  •  7 hours ago
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Job Description

新媒体运营专员(派遣)
广州
劳务
营销服板块
职位描述
岗位职责:
1. 负责品牌总部抖音/视频号/小红书等官方主账号运营执行,协助主播完成直播彩排、脚本优化、直播盯播;
2. 基于品牌及车型亮点,协同官方直播选题构思、脚本撰写; 主导负责官方账号短视频拍摄及剪辑;
3. 管理官方直播间车辆、设备调试、画面调整等;
4. 基于品牌及产品原点素材,设计直播间贴片等物料;
5. 负责官方直播间数据统计及分析,梳理流量、互动、留资、转化等核心数据,辅助支持做运营优化提升;
6. 日常辅助维护平台评论区咨询;定期复盘短视频播放、互动、引流等数据。
任职要求:
1. 大专及以上学历,了解主流新媒体流量逻辑,拥有汽车新媒体运营执行经验优先;
2. 具备视频拍摄及剪辑能力,可独立完成短视频拍摄及输出;
3. 熟练使用修图设计软件,可进行基础素材设计及延展;
4. 能够高效地将计划付诸行动,对细节有高度的关注,确保工作准确无误。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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