XPENG

新媒体运营经理

XPENG  •  Onsite  •  7 hours ago
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Job Description

新媒体运营经理
广州
全职
营销服板块
职位描述
岗位职责:
1. 基于产品及节点规划,参与策划常态化官方及终端新媒体直播策略及内容;
2. 制定官方直播间运营SOP流程,管理抖音、视频号、小红书等官方账号直播全流程落地;
3. 结合官方主播个人特色,策划并打造官方主播差异化人设IP;
4. 基于品牌规范及业务目标,对官方及门店主播进行培训赋能、能力提升,提升新媒体获客能力;
5. 基于新媒体趋势,探索及试点官方新媒体创新业务,牵头进行试点项目落地;
6. 通过数据监控与深度分析,制定官方直播运营及效能提升方案并持续优化直播各环节。
任职要求:
1. 3年以上有汽车主机厂官方直播间执行及管理经验;
2. 精通抖音、视频号及小红书等主流平台官方账号直播流程、流量逻辑与合规要求;
3. 有较强的策略及业务思维能力,善于利用数据追踪洞察业务改善机会点;
4. 具备优秀的资源整合与项目管理能力,能推动跨部门项目落地。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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