AVATR Global Design Center

海外品牌用户运营专家

AVATR Global Design Center  •  Onsite  •  3 hours ago
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Job Description

海外品牌用户运营专家
重庆、上海
全职
运营类
本科及以上
职位描述
核心定位 :
负责海外品牌的用户运营,以用户全生命周期价值提升为核心,通过精细化运营与用户共创,搭建从潜客到车主的价值成长体系,同步实现用户增长、体验优化与品牌口碑沉淀。
主要职责:
制定并迭代新能源汽车用户全生命周期(潜客 - 购车 - 车主 - 置换)旅程标准与服务规范,输出可落地的运营流程手册,统一全球服务口径;
搭建标准化用户分层运营体系与权益矩阵,明确各阶段用户激活、留存、增值的核心动作与考核标准,提升用户黏性;
建立全球统一的用户满意度(CSAT)与净推荐值(NPS)追踪体系,设计标准化调研机制,分析属地痛点并推动跨部门优化;
输出标准化用户运营工具包(如潜客孵化 SOP、用户忠诚度计划、共创活动流程),赋能区域团队落地高效运营;
统筹核心用户共创与口碑体系建设,建立全球区域性用户反馈闭环机制,将用户需求转化为产品与服务优化的标准化举措;
职位要求
本科及以上学历,3 年以上用户运营经验,其中至少 2 年新能源汽车 / 高端消费品行业全生命周期运营经验,具备私域流量搭建、社群运营、用户共创项目落地案例者优先;
精通用户分层运营逻辑,能独立设计从潜客到车主的全链路运营体系与权益矩阵;
深刻理解新能源汽车用户需求(如三电技术认知、充电服务依赖、服务体验敏感度),熟悉行业政策与市场动态;
跨部门协作能力突出,能有效联动销售、产品、售后等团队推进项目;
具备强执行力与跨部门协同能力,能在多线程工作环境下保质保量交付成果
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AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
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