AVATR Global Design Center

海外车型营销与产品包装专家

AVATR Global Design Center  •  Onsite  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

海外车型营销与产品包装专家
上海、重庆
全职
运营类
本科及以上
职位描述
核心定位 :
负责车型的产品价值定义、营销话术包装及上市落地,将技术优势转化为用户可感知的市场语言,驱动产品销售转化
主要职责:
产品价值挖掘与话术体系构建,提炼核心卖点与差异化优势
主导竞品对标分析,输出针对性的进攻与防御话术,确立产品在细分市场中的竞争地位
参与制定车型上市策略,负责上市期核心营销活动的创意策划与内容落地
职位要求
本科及以上学历,3年以上汽车/科技行业产品营销、产品包装或相关工作经验,有成功车型上市案例者优先
文案功底扎实,具备优秀的逻辑思维能力,能独立完成从技术解析到用户故事的转化。
对智能电动汽车技术(三电、智驾、座舱)有基本认知,学习能力强
具备强执行力与跨部门协同能力,能在多线程工作环境下保质保量交付成果
投递
AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
Social Media