MOONTON GAMES

广告投放产品经理

MOONTON GAMES  •  Onsite  •  3 hours ago
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Job Description

广告投放产品经理
上海
互联网 / 电子 / 网游
产品岗位
职位描述
1、负责投放平台整体规划、需求梳理、产品设计与落落地推进,对接研发完成平台开发与迭代。
2、基于广告平台API,设计批量创建、自动化调控、数据归因、素材优选等核心功能,实现广告的自动化投放工具。
3、制定自动化投放策略,包括广告搭建模板、定向规则、预项算调控、关停/扩量/复制逻辑。
4、沉淀投放经验,解决素材选择、数据衰减、竞价抢量等实际业务问题。
5、监控核心数据(消耗、ROI、点击率、转化率),分析数据波动原因,持续优化平台策略与产品逻辑。
6、探索AI在素材标签、素材生产、投放决策中的应用,提升自动化投放效率与效果。
职位要求
1、本科及以上学历,3年及以上自动化投放平台/广告投放平台产品经理工作经验,有0-1搭建经验优先。
2、熟悉国内或海外互联网广告投放逻辑。
3、有巨量、广点通、快手 或 Google Ads、FB等对接经验者加分。
4、能独立输出PRD、原型、需求文档,对接研发落地。
5、具备良好的跨部门沟通能力、逻辑思维与问题解决能力,自驱力强,抗压能力强。
投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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