AVATR Global Design Center

舆情管理专家/经理

AVATR Global Design Center  •  Onsite  •  4 hours ago
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Job Description

舆情管理专家/经理
上海
全职
运营类
本科及以上
职位描述
作为品牌舆情管理负责人,构建舆情中台,协助各部门完成产品、品牌对外宣传推广工作,对企业品牌和重点产品的推广效果进行评价。维护品牌形象、应对危机并提升传播影响力。
【核心职责】
舆情管理:参与搭建全网舆情中台及数据驱动的指标管理体系,建立负面舆情高效预警机制,及时应对并降低舆情风险;优化核心平台 SEO 与话术及尾翼维护,同步评估品牌及重点产品对外推广效果,提出优化方案。研究GEO等舆论新阵地,及时维护品牌声誉。
公关维护:协助构建媒体金字塔矩阵,负责媒体关系日常运维与舆情管理;为品牌、产品及技术传播项目提供公关策略支持,参与危机公关方案制定与执行。
新媒体运营:配合策划企业发言人对外传播内容并推动落地,提升传播影响力;维护企业发言人社交账号矩阵,及时响应用户 QA 互动;参与公司内部重要事件传播策划,助力内部文化传递,同时支持销量传播与品牌势能专项项目。
团队协作:协助总监开展团队建设与日常管理,指导团队成员提升舆情分析、公关策划等专业能力;协调内外部资源,推动部门各项工作按计划高效推进,保障目标达成。
职位要求
本科及以上学历,具备6年以上公关舆情工作经验,有汽车行业从业经历。
具备舆情监测、媒体洞察、危机公关处理等方面的实践经验。
具备统筹管理的体系思考能力和独立的事件整合营销能力,拥有丰富的媒体关系及跨界资源。
拥有良好的沟通协调能力与团队合作精神,能与内外部各部门及媒体等建立良好合作关系。
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AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
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