AVATR Global Design Center

产品策划专家(外派中南美)

AVATR Global Design Center  •  Onsite  •  3 hours ago
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Job Description

产品策划专家(外派中南美)
上海、重庆
全职
销售类
本科及以上
职位描述
1. 负责汽车(含整车、配套备件)海外市场区域市场适配,开展市场深度洞察,明确产品在区域内的市场定位,调研区域政策、行业标准、消费习惯及市场需求,收集整理需求信息并完成需求输入,制定产品本地化适配及合规准入方案,确保产品符合进出口合规要求且贴合定位;
2. 开展竞品对标分析,结合市场定位,跟踪海外同类汽车产品(整车、备件)的技术优势、价格策略、市场表现,形成对标报告,提出产品优化及差异化竞争建议,强化产品定位优势,支撑产品规划决策;
3. 围绕产品市场定位开展产品推广、客户需求对接,提供产品技术支撑及培训,协助解决产品及备件适配相关异常;结合市场需求、对标结果及定位导向,向主机厂研发、规划部门输出产品迭代、备件完善的规划建议;
4. 跟踪海外市场竞品动态、产品销量数据及定位适配度,持续收集客户反馈,优化产品推广策略及定位微调建议,为海外产品迭代、市场布局提供精准数据支撑及可落地的规划建议,协同内外部推进产品出口及市场落地;
职位要求
1、教育背景与工作经验
统招全日制本科及以上学历,国际商务、市场营销、汽车工程等相关专业
8年以上新能源汽车或高端制造业海外业务规划经验,其中汽车产品相关工作经验者优先
具备完整参与新市场进入项目的经验,有豪华品牌或科技企业全球化项目落地案例者优先
2、能力素质
-精通汽车产品技术特性,熟悉海外行业政策、具备基础产品认证适配认知
-市场调研及数据分析能力:3-5年市场研究、产品调研经验,有持续、稳定的汽车行业认知,基本的数据分析能力
-数据体系思维:能独立进行宏观、行业、产品类研究分析工作,在数据收集、清洗、标签、分析,报告形成等方面,有扎实的基本功和体系化能力
3、语言与专业能力
母语中文,英语可作为工作语言
能接受海外长期办公及出差,具备良好的抗压能力、跨文化协作能力及责任心
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AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
Social Media