Xiaomi Technology

内容传播高级经理

Xiaomi Technology  •  Onsite  •  3 hours ago
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Job Description

内容传播高级经理
北京
社招
全职
职位 ID:A194367
职位描述
1.制定年度文化宣传策略与矩阵运营规划,主导用户增长,提升全平台粉丝量与季度曝光量;建立内容生产SOP及数据分析看板。
2.建立设计需求管理与评估机制,统筹行政品牌视觉体系升级,推动设计中台转型;组织AI赋能设计培训,开发模板库及视觉手册。
3.牵头部门DSTE战略规划文档撰写,负责关键汇报材料(总经理周报、季度复盘等)的整合与终版把控。
4.建立落实舆情监管机制,输出日报/周报/月报,确保全渠道内容合规。
5.与集团公关、市场、HR等协同策划雇主品牌内容;统筹S级品牌IP项目(家庭日、米运会等)的全平台传播;建立行政部内部“内容伙伴”培训认证机制。
6.执行结构化拉新计划,保持稳定的涨粉节奏;搭建用户分层模型,试点核心社群运营。
职位要求
1.本科及以上学历,新闻、传播、营销、广告、中文等相关专业优先;
2.5年以上新媒体运营/品牌传播/内容营销经验,其中至少2年团队管理或项目统筹经验;
3.熟悉全域新媒体平台(公众号、微博、小红书、抖音等)运营规则;
4.具备优秀内容策划与文字功底,有爆款案例者优先;
5.具备扎实公文/汇报材料撰写能力,能独立完成DSTE、复盘报告等;
6.具备基础视觉审美与设计管理能力。
【加分项】
有互联网/科技公司雇主品牌或企业文化传播经验;
有MCN运营、KOL合作或舆情管理经验;
熟悉设计工具(Figma/Canva等)及AI设计工具。
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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