XPENG

品牌公关主管/经理/资深经理

XPENG  •  Onsite  •  1 hour ago
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Job Description

品牌公关主管/经理/资深经理
广州
全职
营销服板块
职位描述
品牌公关经理/资深经理(科技/智能传播方向)
岗位职责:
负责科技/智能领域的品牌传播策略制定与执行,聚焦车企智能驾驶技术创新及产品、品牌层面科技叙事,提升品牌行业影响力;
深度理解智能汽车技术(如自动驾驶、智能座舱、AI等),策划高传播性的科技内容,包括白皮书、技术解读、行业趋势报告、传播campaign等,强化品牌技术标签;
建立并维护科技类媒体、KOL、行业机构关系,主导媒体专访、行业峰会等传播活动,推动技术领先心智建设和传播落地;
监测科技行业动态及竞品传播策略,快速响应热点,策划借势传播方案;
协同研发、产品、营销团队,将技术语言转化为大众化传播内容,助力产品发布及品牌科技形象提升;
参与公关危机预警及应对机制,尤其在技术争议场景中维护品牌声誉。
任职要求:
学历背景:本科及以上学历,传播学、汽车工程、市场营销等相关专业优先;
经验要求:
5年以上科技/汽车行业品牌公关经验,熟悉智能驾驶技术及科技企业传播逻辑;
具备科技媒体资源或成功主导过技术类传播项目(如自动驾驶发布会、科技IP合作等);
有互联网大厂、科技企业或头部车企整合传播经验者优先。
有在其他公司或者媒体,自己做智驾传播、评测IP这方面经验优先。
核心能力:
对智能汽车技术有强理解力,能独立撰写技术传播内容;
出色的叙事能力,擅长将复杂技术转化为易懂、有感染力的故事;
资源整合能力强,熟悉科技垂类媒体、行业KOL合作模式;
抗压性强,能适应快节奏传播环境,具备危机公关敏锐度。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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