XPENG

技术品牌资深经理(文案方向)

XPENG  •  Onsite  •  1 hour ago
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Job Description

技术品牌资深经理(文案方向)
广州
全职
营销服板块
职位描述
岗位职责:
1、负责小鹏新车上市、品牌活动、论坛演讲等发布会keynote的撰写;
2、深刻理解消费者和新能源行业,能够从较高的格局维度,精准总结行业趋势等,结合品牌、车型撰写有感染力、有情绪、有温度的文案;
3、挖掘并包装技术卖点,预埋传播点,打造传播话题。
岗位要求:
1、4A、创意热店或3C或汽车相关行业的甲方,具备5年以上的文案经验;
2、主导过大型发布会keynote的撰写优先,需要有文案及keynote作品集;
3、思维敏捷、洞察力强、文字功底扎实。强大的逻辑推导能力,较强的行业格局思考能力,具备较强前瞻性和市场洞察力,善于独立思考,较强的分析和整理能力;
4、懂新能源汽车产品,热爱新能源汽车行业。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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