XPENG

内容运营主管/经理

XPENG  •  Onsite  •  1 hour ago
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Job Description

内容运营主管/经理
广州
全职
营销服板块
职位描述
内容运营主管(小红书方向)JD
岗位职责:
1、负责品牌在小红书平台的内容传播,聚焦车型产品力营销,结合营销计划策划选题,提高品牌/车型在小红书的影响力;
2、培育并维护车垂类作者,通过不限于内容策划、激励机制、流量倾斜等手段,扩大群体规模;
3、通过洞察市场走向、平台热点趋势,围绕用户内容消费喜好挖掘产品卖点,打造标杆作者和优质内容规模增长;
4、汽车市场及标杆、竞品企业动态关注及行业分析;
5、掌握小红书平台的营销模式玩法,快速响应热点且策划传播选题;
岗位要求:
1、本科及以上学历,传播学、汽车工程、市场营销等相关专业优先;
2、1年以上的汽车行业/小红书平台的内容运营经验,具备汽车行业内容运营经历或拥有汽车博主资源的优先;
3、熟悉小红书用户的喜好和语言风格,对平台热点高度敏感,具备出色的内容策划能力。
4、具备优秀的数据分析能力与优秀的沟通能力,责任心强,出色的抗压能力,能适应快节奏的工作环境。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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