XPENG

新媒体主播(浙江大区)

XPENG  •  Hangzhou, CN (Onsite)  •  3 hours ago
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Job Description

新媒体主播(浙江大区)
杭州
全职
新零售板块
职位描述
1.直播运营
负责直播全流程策划与执行,包含直播前期筹备、直播出镜、流程把控;结合汽车产品营销节点规划直播选题,通过直播提升品牌曝光、活跃直播间氛围、沉淀粉丝,引导用户留资互动,推动到店与成交转化;每日直播后完成数据复盘,持续优化直播内容与转化链路。
2.短视频运营
参与短视频脚本创意、拍摄执行及出镜演绎,负责抖音、视频号、小红书等平台日常内容更新;做好评论区互动维护,定期完成短视频数据复盘与策略优化。
3.新媒体平台运维
负责直播、短视频相关新媒体账号的日常发布、后台管理、账号运维及生态维护,保障账号稳定运营与内容高效产出。
4.线索开拓与转化
依托直播、短视频等新媒体营销形式,在抖音、视频号、小红书等平台开展线索挖掘与用户拓展;引导用户留资、私信咨询、评论互动,推动用户到店及最终转化。
职位要求
1.具备较强的内容敏感度与热点捕捉能力,能结合行业与品牌热点快速切入选题,高效产出优质口碑内容并落地执行。
2.拥有选题策划、内容运营相关经验,具备优秀的文案撰写与内容创作能力;熟练使用图片处理、视频剪辑等相关工具,学习能力强。
3.熟悉新媒体平台运营逻辑,了解抖音、视频号、小红书、汽车垂直社区等平台规则与流量玩法,对新媒体趋势与创新运营手段敏感度高。
4.熟悉主流直播平台运营模式,有直播运营、直播出镜或汽车行业相关经验者优先。
5.具备良好的沟通表达、现场应变及用户互动能力,目标感强,重视线索转化与结果产出。
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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