XPENG

商业化运营高级经理(生态产品)

XPENG  •  Onsite  •  3 hours ago
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Job Description

商业化运营高级经理(生态产品)
广州
全职
营销服板块
职位描述
岗位职责:
1、业务规划与目标管理
-制定年度生态产品商业化战略,拆解GMV/渗透率/ARPU等核心指标;建立商业化数据监控体系,输出周度经营复盘与月度策略调整建议;
-优化与迭代生态产品矩阵(车品/出行产品/内容娱乐/智能周边/生活服务),明确各品类定位与资源配比。
2、产品商业化落地
-落地生态产品的全生命周期管理,设计创新变现模式(包括会员订阅/场景化服务包/B2B2C分润/数据增值服务等);
-平衡用户体验与商业收益,通过定价与毛利管控获得最优商业价值,制定商业化的"红线"与"弹性空间"。
3、生态伙伴运营
-优化供应商分级管理机制,定期评估供应商服务绩效、设计优质供应商赋能方案,提升供应商合作满意度。
4、跨部门协同
-联动车型项目组,确保生态产品的营销计划与整车计划、新车上市节奏耦合、建立高效的生态产品的 GTM运作流程,将生态产品权益转化为销售弹药和用户运营抓手。
岗位要求:
1、5-8年工作经验,其中3年以上汽车生态/车联网/智能硬件生态的商业化运营经验;
2、完整主导过至少1个生态产品从0到1的变现闭环,年GMV千万级或DAU百万级优先;
3、商业敏感度:能独立搭建财务模型,清晰计算LTV/CAC、分润比例、投资回报率;
4、产品思维:熟悉车载场景的服务设计逻辑,理解车规级要求与HMI交互约束;
5、资源整合力:具备服务商谈判、合同设计、分层运营的实际经验;
6、数据驱动:熟练使用SQL/BI工具进行漏斗分析,能用数据讲故事并推动决策;
7、协同影响力:擅长在无实线汇报权的情况下,推动研发、销售、外部伙伴达成共识。
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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