XPENG

产品经理(社媒增长)

XPENG  •  Onsite  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

产品经理(社媒增长)
广州
全职
数据智能板块
职位描述
1. 账号矩阵:搭建服务小鹏品牌传播的社媒账号矩阵,包括账号人设,成长路径,任务执行等运营策略;
2. 内容传播:基于平台流量算法与热点趋势,规划内容选题创作,持续优化内容创作模型,提升曝光量及爆款率;
3. 营销转化:持续优化账号潜客互动及内容投流转化策略,提升营销获客转化漏斗;
4. 产品策划:积累账号、内容、获客转化的最佳实践,转化为AI Agent和Skill,实现整体运作效率的规模化跃升;
5. 数据驱动:搭建多维度的ROI与转化漏斗数据监控体系,熟练运用数据归因与调优测试,精准定位业务痛点,以数据驱动产品迭代与增长策略调优;
职位要求
1. 本科及以上学历,1年以上互联网产品/运营/增长相关经验;
2. 深入理解社媒营销(小红书/抖音/微信生态/海外社媒等)的平台特性、流量逻辑及内容生态;
3. 对数据敏感度高,对转化漏斗进行归因分析及优化提升,有主导或参与过增长类产品的0-1落地;
4. 加分项:熟练使用LLM及AIGC工具,具备优秀的Prompt与调优能力,具备AI Coding项目经验者、社媒IP孵化经验者优先。
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
Social Media