NIO

产品市场专家/总监

NIO  •  Onsite  •  2 hours ago
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Job Description

产品市场专家/总监
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
岗位定位:
聚焦新能源车型销量、价格、配置(量价配)核心业务,串联用户洞察、产品定义、策略落地、经营管控与价值传播。作为经营策略核心支撑,负责车型全生命周期量价配策略、产品价值打造与经营目标落地,兼顾短期销量业绩与长期品牌价值,保障车型市场竞争力与商业收益。
核心工作职责:
1. 市场洞察研判:跟踪新能源行业趋势、政策、技术及竞品动态,结合车型生命周期,挖掘市场机会、识别经营风险,为量价配策略优化提供决策依据。
2. 经营策略规划:制定各车型、SKU全周期市场与经营策略,明确营销目标、落地节奏与核心打法;统筹公司短中长期车型经营规划,联动跨部门落地、复盘迭代。
3. 量价配经营管控:负责分车型/SKU全口径经营目标管理,完成销量、定价、配置组合目标设定与拆解;分析项目投资、策略调整对营收、利润的影响,拆解核心经营指标,输出优化方向。
4. 产品价值转化:前置参与产品开发,基于用户痛点与竞品对标,提炼产品差异化价值,完成“技术功能-用户价值”转化,输出标准化价值物料,支撑产品定义与营销传播。
5. 价值落地与传播:联动产研、营销、销售团队,落地车型定价、配置梯度、SKU组合方案;统一发布会、官网、宣传素材等全渠道产品价值输出,统筹全系车型定位,平衡销量与品牌价值。
6. 竞争力迭代优化:搭建产品价值与量价竞争力监测体系,基于多维度数据复盘,迭代优化配置、价格、SKU结构与产品卖点,持续提升车型市场适配度与盈利能力。
职位要求
1. 全日制本科及以上学历,汽车、市场营销、经管类相关专业优先。
2. 7年以上新能源汽车行业产品市场、GTM、车型经营相关经验,具备成熟的量价配策略落地与产品价值打造成功案例。
3. 具备用户-产品-量价-传播全链路思维,拥有成熟的产品价值转化方法论;擅长数据复盘与量化分析,可独立输出可落地的优化策略;优秀跨部门协同与落地能力,能将专业技术转化为用户易懂的传播价值。
4. 深度了解新能源汽车市场及核心技术,具备商业思维与全局视角;熟练使用Office、Axure等工具,具备优秀的方案撰写与汇报能力。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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