NIO

新媒体运营

NIO  •  Onsite  •  4 hours ago
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Job Description

新媒体运营
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1、负责区域直播运营策略的制定与执行监控,对区域直播内容、线索量及转化率负责。
2、负责区域直播的体系建设,通过流程、机制、系统实现全体系人员的能力跃迁。
3、直营体系主播的赋能支持,推动区域主播直播能力全方位系统性提升。
4、负责官号运营服务商的管理与闭环,确保直播与短视频的质量、节奏与获客数据闭环。
职位要求
1、3年以上新媒体运营经验,有直播运营和服务商管理经验优先。
2、对汽车热爱,通过洞察用户需求,向用户精准传达产品价值。
3、对数据敏感,逻辑清晰,能从数据中定位问题并推动解决。
4、有实操经验,能亲自下场、能授人以渔,而非只会下发规范要求。
加分项:
1、本身有直播实操经验,了解主播话术、直播节奏、短视频玩法。
2、有直营或经销商体系的新媒体业务管理经验。
3、对新能源/汽车行业有认知和热情。
4、积极拥抱AI,将AI切实的运用在工作中,提升工作效率。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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