NIO

乐道区域营销实习生

NIO  •  Onsite  •  3 hours ago
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Job Description

乐道区域营销实习生
上海
实习
用户与服务 - 市场与传播
职位 ID:A99658
职位描述
1. 账号与内容运营支持:负责全国各区域官号、区总号等核心阵地的日常协作与运营支持,从选题脑暴、文案打磨到后期制作,持续帮助区域输出有质感、有温度的内容,稳定品牌在区域市场的声音;
2. 热点捕捉与创意策划:紧盯行业趋势与平台热点,深度拆解短视频/直播的爆款逻辑,结合乐道产品卖点与品牌调性,策划有意思、有话题的创意内容,让品牌在本地用户心中更有存在感;
3. 数据驱动迭代:系统化采集与整理运营数据,围绕曝光、互动、转化等核心指标进行多维复盘,用数据说话,持续优化内容方向与运营策略,让每一次输出都比上一次更“懂”用户;
4. 跨团队协同:与全国区域市场、总部传播业务部门等多方伙伴高效联动,统筹内容排期、素材对接、活动落地,确保传播项目从策划到执行一路顺畅、不掉链。
职位要求
1. 本科及以上在读,能保证至少3个月实习期,每周到岗不少于4天;
2. 硬核内容制作力:熟练使用PS、PR等工具,能独立完成短视频拍摄、剪辑、图文制作,让好创意有好呈现;
3. 平台深度玩家:重度使用短视频/直播平台,对算法机制、流量规则有自己的感知,有新媒体或短视频相关实操经验是加分项;
4. 网感敏锐,创意在线:对全网热点和新兴玩法嗅觉敏锐,能快速拆解爆款背后的逻辑,并转化为适配乐道品牌的落地内容;
5. 数据素养:熟练运用Excel、飞书进行数据统计与复盘,若掌握Python数据分析更佳;
6. 沟通靠谱,交付有数:逻辑清晰,责任心强,善于任务管理,确保工作闭环与交接顺畅;
7. 真心喜欢蔚来&乐道:认同品牌理念,熟悉产品,主动性强,乐于学习,愿意在实战中不断成长。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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