NIO

直播运营

NIO  •  Onsite  •  5 hours ago
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Job Description

直播运营
上海
社招
全职
用户与服务 - 运营管理
本科及以上
3-5 年
职位描述
1. 负责NIO Life官方APP直播业务的策略规划与全链路运营,以直播为核心触点驱动商城货品转化、用户活跃度与品牌生活方式心智沉淀,同时作为业务侧核心接口推动APP直播产品功能迭代,打造高端生活方式电商直播标杆。
2. 制定App直播运营策略,围绕新品首发、品类专场、品牌联名、等场景提供内容策略,对观看人次、商品点击率、互动率、GMV、观看转化率、复购率等核心指标负责。
3. 统筹直播货品策略,基于用户画像与销售数据制定选品逻辑、排品节奏与组合机制,优化货盘结构以提升直播转化效率。
4. 负责常态化直播复盘机制,基于用户行为数据与平台算法逻辑持续优化内容方向、互动玩法、转化链路及货品策略。
5. 协同商品、市场、运营等团队,推动直播内容二次传播与私域沉淀,放大单场直播的长尾销售价值与品牌资产积累。
职位要求
1. 3年以上电商直播运营经验,有生活方式、高端消费品牌或会员制电商平台直播策略背景优先
2. 有App直播产品功能从需求到上线的完整推动经验优先
3. 深度理解电商直播的货品运营逻辑,具备选品策划、排品节奏设计及爆款打造经验,熟悉SKU管理与库存协同机制
具备会员电商运营经验,熟悉积分、卡券、会员权益等玩法与直播的联动策略
4. 具备极强的执行力、供应商管理及跨部门协作能力,能适应快节奏工作环境,对项目结果认真负责,值得信任
5. 内容策略能力强,能将生活方式品牌理念与货品卖点转化为用户可感知、可转化的直播语言与场景设计
6. 数据敏感度高,能独立完成直播数据复盘并输出可落地的策略优化方案
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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