NIO

资深品牌传播专员

NIO  •  Onsite  •  4 hours ago
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Job Description

资深品牌传播专员
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
7-10 年
职位描述
1.品牌策略制定与执行:根据公司战略规划, 搭建公司品牌管理体系,制定并执行核心品牌传播策略,规划全年品牌发声节奏和方案,策划品牌传播活动与渠道管理,提升品牌影响力。
2.内容创作与管理:统筹公司全平台媒体账号的内容战略与落地执行,善用 AI 工具结合业务逻辑与行业动态,撰写新闻稿、发言稿、设计文案,策划视频内容和品牌故事,输出高价值、高传播度的精品内容,吸引目标受众。
3.活动策划与执行:策划和组织各类品牌活动,包括大型会议、跨界营销和事件营销,整合线上线下资源。
4.媒体与合作伙伴管理:建立和维护媒体关系,开发和管理传播类供应商,对接相关媒体、从业者、行业专家等核心资源,运营行业社群,挖掘用户核心需求反哺内容创作
5.数据分析与优化:深耕主流新媒体平台规则与专业用户偏好,通过数据复盘持续优化品牌传播策略,实现线下活动的高效流量转化与品牌价值沉淀。通过网站流量、社交媒体互动、活动反馈等数据评估传播策略效果,并及时调整优化。
6.跨部门协作:与市场、销售、研发等部门紧密合作,确保品牌传播与公司整体战略一致。
职位要求
1.学历与专业:本科及以上学历,公共关系、新闻传播、市场营销、中文或相关专业优先。
2.技能要求:具备较好的创新思维、结构化思维,良好的沟通表达能力和文字功底。具备出色的内容创作与文案策划能力,能将硬核技术与市场营销转化为通俗表达。熟练使用办公软件及新媒体工具。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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