NIO

资深产品体验活动运营

NIO  •  Onsite  •  4 hours ago
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Job Description

资深产品体验活动运营
上海
社招
全职
用户与服务 - 运营管理
本科及以上
5-7 年
职位描述
- 了解新能源汽车,熟悉整车产品,结合产品上市节奏、软件版本节奏、用户使用体验、权益等产品侧内容策划线上&线下用户活动,搭建公司与用户的沟通桥梁,持续运营产品力相关用户活动IP。
- 维护用户关系,通过收集、传递用户侧的反馈,联动产品及智能软件团队提升产品力,同时维护C端核心用户群体,增强用户与品牌粘性,挖掘并沉淀核心用户,筑起用户护城河。
- 线上用户UGC产品体验内容运营,负责站内外运营策略,提升优质内容产出的质与量。
- 协同、组织跨部门工作,完成活动标准SOP、全国区域宣贯,保障各项工作规范运转。
- 负责业务范围内的数据分析与预算管理,对业务最终ROI效果负责。
- 重大节点项目支持,如蔚来日、发布会等。
职位要求
- 本科及以上学历,8年以上用户运营、活动运营、社群运营相关经验,5年以上汽车行业经验优先
- 具备汽车相关的基础知识, 了解用户关系管理及用户沟通技巧
- 熟悉线上线下活动全流程运作,具备推文撰写、话题策划、活动策划、用户关系维护、UGC内容运营能力。
- 沟通协调能力强,目标感清晰,可同时推进多项工作,抗压性良好
- 熟练使用 Excel、PPT,具备基础数据整理与复盘能力
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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