NIO

官方社交媒体运营

NIO  •  Onsite  •  4 hours ago
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Job Description

官方社交媒体运营
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1.负责蔚来品牌官方社交媒体平台账号的日常更新及维护,包括现有微信、视频号、快手,小红书,B站、今日头条、知乎等,及海外平台如X、Linkedin、Instagram等;对平台的整体粉丝量、传播数据表现、互动率、完播率等关键指标负责;
2. 负责蔚来品牌官方社交媒体发布内容的加热投放,基于已有资源和排期进行资源分配,并对加热进度、数据表现进行跟踪、复盘及提升;
3. 参与官方社交媒体平台日常内容策划,具备基本文案撰写以及平台内容策划能力,懂得平台热点以及内容玩法,能组织起符合品牌调性的趣味互动;
4. 及时跟进内外部社交媒体平台关系,获取平台最新玩法及资源;
职位要求
1. 本科及以上学历,3年以上新媒体传播经验,必须有平台账号实际的运营经验,熟悉账号运营的基本操作流程;
熟悉平台以及新媒体运营资源,内外沟通协调能力强;
2. 具备营销思维,有传播文案撰写能力,能够在保证品牌调性和DNA的基础上策划优质内容;
3. 互联网公司、4A广告公司、自媒体KOL从业经历优先;
4. 抗压能力强,工作中有较强的计划性、自驱力和执行力;有多任务统筹协调和项目管理能力,能够进行高效的项目管理和推进;
5. 社交媒体涉及到一周七日每日更新与维护,接受周末轮班以及调休机制。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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