Bambu Lab

国内商城增长负责人

Bambu Lab  •  Onsite  •  3 hours ago
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Job Description

国内商城增长负责人
深圳
全职
市场&销售
职位描述
1.对增长结果负责:制定并落地商城增长策略,对 GMV、流量转化、复购率、客单价等核心指标负责;
2.结合场景设计营销:深度利用 Handy 的用户场景数据(耗材使用、模型收藏、设备状态等),设计带营销叙事的推荐与转化方案,而非基础电商或单纯低价促销;
3.打通转化链路:梳理并打通 MakerWorld、Handy 等触点到商城的转化路径,定位流失节点并持续提效;
4.驱动复购与生态变现:围绕「主机用户 → 耗材/配件复购 → 换新机/独家货盘」设计核心路径与权益体系,提升用户全生命周期价值;
5.统筹流量与活动策划:灵活调用 App 流量资源策划老带新裂变等增长活动,并联动公众号、KOL 等外部渠道承接转化新用户;
6.输出策略产品方案:将增长策略转化为清晰的产品需求,推动产品团队落地,并通过数据分析与 A/B 实验验证假设、快速迭代。
职位要求
1.统招本科及以上学历,5 年以上电商/增长相关经验,主导过商城或交易链路的增长,并有可量化的增长成果;
2.运营策略能力突出且具备产品思维,能独立产出清晰的增长策略方案与产品需求;
3.深刻理解电商转化漏斗,熟悉裂变、营销、会员权益、货盘与价格等增长杠杆,并善于结合产品场景设计增长(理解"合适的推荐"优于"单纯低价");
4.熟练使用数据分析工具,能独立完成漏斗、归因分析与实验设计,以结果为导向;
5.具备独立操盘能力,能在缺乏成熟方法论与现成数据的从 0 到 1 业务中自主拆解问题、定义策略并完成增长闭环;
6.加分项:有内容社区/UGC 平台转化经验,或 3D 打印、消费电子等软硬件生态背景,或商城从 0 到 1 搭建经验。
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Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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