NIO

公司品牌传播/资深公司品牌传播经理

NIO  •  Onsite  •  6 hours ago
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Job Description

公司品牌传播/资深公司品牌传播经理
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
1. 独立负责或主导公司级营销事件、品牌战役及自有IP的传播策划与执行;
2. 负责公司品牌传播项目的整体策划,制定项目目标、策略、核心信息、传播节奏与执行方案;
3. 根据项目需求,产出高质量、符合公司品牌调性的核心文案与内容;
4. 作为项目核心推动者,高效协同业务、媒介、创意、区域公司等部门,整合资源确保项目方案完美执行;
5. 管理与协同外部代理公司,明确需求,管控项目进度和内容质量;
6. 设定项目传播热度和ROI,监控传播声量、用户互动及舆情反馈,完成结案复盘持续优化策略与方法;
职位要求
1. 本科及以上学历,市场营销、新闻传播、广告学等相关专业优先;
2. 10年以上品牌传播、整合营销或相关领域工作经验,有汽车、能源或快消行业经验者优先;
3. 具备出色的策略规划能力、项目管理能力和跨部门协作能力;
4. 有完整主导中大型品牌传播项目或营销事件执行的经验;
5. 优秀的文案撰写和内容创作能力,熟悉各类传播渠道和媒体生态;
6. 具备良好的数据分析意识,能用数据辅助评估传播效果,支持策略优化;
7. 能适应快节奏、高要求的工作环境,具备较强的抗压能力。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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