CHAGEE

内容传播主管

CHAGEE  •  Shanghai, CN (Onsite)  •  4 hours ago
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Job Description

内容传播主管
上海
营销族群
集团总部招聘
职位描述
1、具备社媒策略思维,独立负责抖音、小红书等内容平台的达人投放和投流策略制定,包括达人组合模型、细化种草场景、优化竞价投流等,有效提升品牌内容数量及质量
2、负责传播方案的落地执行,独立完成抖音、小红书等渠道的种草方案落地,确保种草内容贴合传播策略
3、参与传播方案的创意策划,基于用户与市场洞察,输出新品/爆品推广创意,推动目标人群的渗透
4、洞察社交媒体平台的内容机制规则,对爆款内容挖掘解读,提出差异化创新打法,用好内容驱动产品/品牌的传播影响力
5、监控各项指标数据,优化迭代内容方向,提升种草效率与品牌影响力,提高品牌曝光度与知名度
职位要求

1、本科以上学历,3-5年品牌方社媒投放经验,曾操盘过大型预算的达人投放项目
2、能具备内容策略能力,对好内容有自己的独立见解和思考;熟悉社媒达人生态业务
3、熟悉小红书或者抖音平台玩法,思维活跃、有创意,有好奇心,工作负责
4、具备较好的品牌建设的意识,项目管理和沟通能力强
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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