NIO

官方主播策划

NIO  •  Onsite  •  1 hour ago
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Job Description

官方主播策划
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1、进行蔚来品牌号的日常直播内容策划及出镜、IP号短视频出镜、大型活动主持,负责品牌和产品宣传;
2、根据品牌及车型传播节奏需求,制定直播和IP号视频等内容的主题、方向、场景规划、直播节奏等策划,为直播和短视频观看及热度目标负责;
3、在社媒及蔚来app经营人设账号,通过定期发布:直播切片,创意短视频,图文等形式,吸引粉丝观看及进行互动。
职位要求
1、本科以上学历,播音/传媒专业者优先;
2、形象佳,出镜表现力强,网感好,个人风格鲜明;
3、对汽车行业和产品知识有一定认知及浓厚兴趣;
4、新媒体深度用户,熟悉新媒体平台运作规则,有汽车或3C出镜和运营经验优先;
5、必须持有C2以上机动车驾驶证
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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