NIO

车型营销战队负责人

NIO  •  Onsite  •  2 hours ago
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Job Description

车型营销战队负责人
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
1. 市场洞察与机会挖掘:基于内外部市场环境(含新能源赛道动态),深度分析市场趋势、目标用户需求、前沿创新商业模式,精准识别车型导入期、成长期、成熟期、衰退期各生命周期的营销机会与核心挑战,为策略制定提供决策依据。​
2. 营销与经营策略统筹:牵头制定车型整体市场营销策略,明确营销目标、核心策略方向、关键成功要素及分阶段实施节奏;同步制定车型经营目标与落地计划,主导营销预算的立项申报、推进执行及全周期效果评估,确保资源高效配置与经营结果达成。​
3. 团队管理与能力建设:担任车型战队负责人,统筹团队整体工作推进,负责团队成员的人才发展、能力培养与绩效管理,搭建高效协作的团队氛围,提升团队整体战斗力。​
4. 跨部门协同与结果保障:协同产品、销售、财务等跨部门资源,推动营销与经营策略落地;无需直接负责具体传播策略制定,重点对下属团队输出的传播策略进行审核与方向把控,确保传播动作与整体营销目标一致。
职位要求
1. 学历背景:全日制本科及以上学历,市场营销、工商管理、汽车工程等相关专业优先。​
2. 职业背景与经验:​
(1)具备PMK(产品市场)相关工作出身背景,10 年以上汽车行业从业经验,其中至少 5 年以上新能源汽车领域工作经历,对新能源汽车市场、产品特性及用户需求有深刻洞察。​
(2)拥有至少 3 年以上车型营销负责人经验,曾独立主导过完整车型生命周期的营销与经营工作,有通过资源优化配置达成车型商业目标(如销量、利润率)的成功案例。​
3. 核心能力:​
(1)极强的商业敏锐度与深度思考能力,能基于数据洞察市场规律与用户需求,具备扎实的财务思维与经营意识,可精准把控车型经营成本与收益。​
(2)优秀的团队管理能力,有 5 年以上带 10 人及以上规模团队的经验,擅长人才培养与团队激励,能带领团队高效达成目标。​
4. 综合素质:具备出色的跨部门沟通协调能力、高效执行力与自驱力,能在复杂业务场景下推动工作落地;抗压能力强,可适应快节奏工作环境。​
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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