NIO

资深内容营销

NIO  •  Onsite  •  2 hours ago
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Job Description

资深内容营销
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1、参与制定内容营销策略,包括不限于平台内容营销方法论构建,内容营销规划及执行等;
2、了解新能源汽车行业和品牌内容营销诉求,针对主要平台特点,制定内容营销策略及布局进行相关研究和分析,定期输出原创内容营销洞察;
3、基于蔚来社区特点及企业传播节奏,制定内容扩散策略定位及传播规划,全方位策略透传,提升公司影响力;
4、与跨部门团队密切合作,确保内容扩散策略的科学性与实用性,符合公司发展需求。
职位要求
1、本科及以上学历;
2、5年及以上内容营销相关工作经验,8年以上汽车行业经验,对互联网内容营销具有深度认知和理解,了解基本的内容营销运作方式和最新的内容营销理论;
3、具备较强的行业洞察力,对汽车行业有独特见解,对主流汽车技术有较深了解;
4、逻辑清晰,分析判断力强;
5、熟悉多种创作方式,对不同类别、体裁内容有较深理解;
6、负责任,有耐心的工作沟通能力和团队协作能力;
7、熟悉新能源汽车传播规律,了解蔚来优先;
8、有同理心,能够带入用户视角理解工作内容;
9、愿意拥抱变化,对新兴事物和热点有较高敏锐度和好奇心,创新能力强,学习能力强,自我驱动力强。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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