NIO

区域媒体关系及传播高级经理

NIO  •  Onsite  •  13 hours ago
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Job Description

区域媒体关系及传播高级经理
上海
社招
全职
用户与服务 - 用户增长
本科及以上
10 年以上
职位描述
1、传播执行:根据动态的传播环境,了解并熟悉各大社交平台的特性,服务企业和产品的to B、to C传播,与策划协作,根据不同媒体属性(机构媒体、蓝V等)的内容特点,制定并执行传播计划,对传播结果负责。
2、传播资源建设:维护并根据业务需要拓展与媒体(党央、TMT、财经商业、全国各大区域省市级广电都市媒体、各圈层KOL)的关系,维护企业的口碑。
3、话题事件策划:敏锐捕捉和预判社会热点情绪,结合企业及产品传播计划,打造热点事件和话题,擅长将企业传播转化为通俗易懂、有情绪、感染力的策划,在泛人群中扩大企业的正面影响。
4、具备危机舆情应对和管理能力:有危机公关统筹与应对经验,有判断力、有执行力、可制定策略并及时协调应对突发事件和敏感舆情;
职位要求
- 本科及以上学历,7年及以上PR、媒介相关经验;
- 核心媒体关系及资源:熟悉全国重要区域板块的党央媒、社会民生、汽车、科技商业媒体及KOL,熟悉机构媒体内部体系流程,拥有资深的媒体资源;
- 工作地上海,可接受一定程度的出差(1-2个重点领域的媒体资源关系运营);
- 有内容能力、有网感,熟悉社会化传播手法、思路活跃,掌握各内容平台的爆款方法论;能够快速捕捉热点并转化为事件策划传播。
- 学习能力和抗压能力强,有自驱力和执行力;对新能源及智能产品领域感兴趣,持续学习新知识,不断迭代传播手法。
- 具备成熟的项目管理经验,能独立操盘项目执行推进,能应对复杂场景的沟通和资源协调;
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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