NIO

企业公关传播策划

NIO  •  Onsite  •  3 hours ago
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Job Description

企业公关传播策划
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
1、结合公司管理层整体人设、公司业务进展、外部网络热点及受众偏好,参与领导人传播策略制定,独立完成日常选题策划与内容规划。
2、主导管理层直播项目的全流程策划与执行工作,包括但不限于直播主题设定、内容架构设计、脚本撰写、流程把控、跨部门协同及现场统筹,确保直播的专业度与传播效果。
3、参与公司管理层在各社交平台的账号运营,并与公司各业务部门的传播工作形成有效咬合,确保对外传播的一致性与节奏感。
职位要求
1、本科及以上学历,5年以上品牌公关、广告创意、综艺节目编导、短视频制作或直播策划相关工作经验。
2、必须具备大型直播策划与落地执行的成功案例,熟悉主流直播平台(抖音、微信视频号等)的生态规则与流量逻辑,能独立完成从策划到执行的全流程管理。
3、有知名IP打造经验,或服务过创始人/高管个人IP者优先。
4、具备极强的信息收集、甄别、梳理与分析能力,能快速理解复杂业务场景并转化为传播语言。
5、内容策划能力出众,对互联网舆论传播规律有深入研究,具备牵头组织重大传播项目策划及执行的经验,拥有业内知名成功案例/作品。
6、能基于宏观环境与微观业务的变化即时更新个人知识体系与工作方法论,适应快节奏项目执行。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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