NIO

私域社群运营

NIO  •  Onsite  •  3 hours ago
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Job Description

私域社群运营
上海
社招
全职
用户与服务 - 用户增长
本科及以上
3-5 年
职位描述
岗位职责
1. 私域社群增长运营:结合 NIO Life 生活方式品牌定位及企业微信社群生态,制定并落地社群 拉新、裂变、促活、转化、复购 等运营策略;输出标准化运营 SOP,持续盘活存量用户、拓展增量用户,完成私域增长目标。
2. 社群用户生命周期运营:搭建并执行社群分层运营机制,基于用户消费层级、互动习惯、兴趣偏好等维度,制定差异化运营方案;负责社群日常运营,包括氛围维护、话题策划、活动执行、用户互动及答疑,持续提升社群活跃度与留存率。
3. 数据分析与运营优化:监控社群核心数据指标,包括拉新量、活跃度、留存率、转化率、裂变率、复购率等;通过数据分析、用户反馈及行业调研,持续优化运营策略和社群工具能力,提升用户生命周期价值。
4. 跨团队协同推进:协同用户运营、内容、产品、区域等团队,推动社群活动、运营项目及增长策略高效落地;优化协作流程,提升整体私域运营效率。
5. 社群秩序与品牌口碑维护:维护企业微信社群运营规范及社群氛围,及时处理用户问题及潜在舆情风险;沉淀优质用户口碑,打造符合 NIO Life 品牌调性 的私域社群生态。
职位要求
本科及以上学历,3-5 年私域运营 / 社群运营 / 用户增长相关经验;
1. 有品牌企业微信私域社群运营经验,具备从 0 到 1 搭建或独立负责私域社群模块经验者优先;
2. 熟悉主流私域运营玩法,包括老带新裂变、活动促活、社群转化、会员复购等;
3. 有较强的数据分析能力,能基于数据发现问题并推动优化,对运营结果负责;
4. 具备良好的沟通协作能力,能够高效协同跨团队资源推进项目;
5. 有生活方式品牌 / 新消费 / 电商消费品 行业经验者优先。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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